February 2009

In this issue:

  • Service Business Owners Prevail Through Economic Downturn!
  • See Success By Following These 5 Simple Tips
  • Receive a Free Gift From ServiceCEO!
  • Get 5% Off All Future ServiceCEO Purchases

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    Service Business Owners Prevail Through Economic Downturn!

    More than 700,000 people have been laid off since America slipped into a recession in late 2008, according to The Associated Press.

    But jobs in industries such as technology, law enforcement, health care, maintenance and education often bypass layoffs and cuts, said Laurence Shatkin, a career information expert and author of “150 Best Recession-Proof Jobs.”

    Career experts say hands-on jobs and jobs in mandatory fields will likely ride out the recession.

    “The common thread that these industries have … is that they serve some vital human function that we depend on every day and can’t easily be replaced,” he said.

    Read the full article, by Elizabeth Sile from The Ithican Online. 

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    5 Steps to Service Success

    We asked thousands of customers how they’ve maintained a successful service business despite the economic downturn. After receiving an overwhelming response we found that in order to keep customers and sustain profits it is essential to discard policies that are no longer working and seek new options. We’ve narrowed down the best ideas and are sharing our top 5 tips with you.

    Play by the Customer’s Rules


    Mary Tackett had a strict all or nothing policy for her cleaning business Added Touch Cleaning. “I had a rule that I would clean the whole house or not take the job,” she says. “Now we work with the customer’s budget and clean by their priorities.”
    Brenda Londin of ABC Window Cleaners & Building Maintenance LLC adjusts her services with the changing seasons. “When the weather was so bad this winter, we offered yard debris cleanups. This spring, it will be a spring cleanup package.”
    EntoGuard Termite and Pest Control owner Boyd Martin says, “In order to keep customers from falling off the books I now offer customers the ability to conform their plans to something they can afford.“

    Click Here to Continue Reading

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    Receive a Free Gift from ServiceCEO

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    To participate, visit our Refer-a-Friend Page.

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    Get 5% off Future Purchases with ServiceCEO! 



    All you have to do is include a Powered by ServiceCEO logo and text link from your company web site's home page to our site - it's that easy.

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    *Discount does not apply to technical support, data services or any other consulting services.

    For more information or to take advantage of this offer, contact Jen Doyle at 1.800.471.4200 x7347 or by email at jdoyle@insightdirect.com.  


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